New Store Review: Maryam Nassir Zadeh

Earlier today, after a fantastic warm-you-up lunch at Schiller's Liquor Bar, Serge Van Lian (StyleWhipped's resident interior designer & columnist) and I visited an amazing new store on Manhattan's Lower East Side. Owned by LA-transplant (and Serge's good friend) Maryam Nassirzadeh and her fiance, Uday Kak, this is more a lifestyle experience than your average shopping destination. Maryam is a RISD- and Parsons-trained designer, and before opening this store had a successful eponymous line and worked as a designer at 12th Street by Cynthia Vincent.

In a white-brick-walled open space on the corner of Rivington & Norfolk, Maryam Nassir Zadeh (the store's name is a slight variation on her given name), customers immediately feel as if they've stepped into someone's fabulous downtown loft...with a definite ethnic, foreign twist. Maryam herself is Iranian, and much of the wares in the boutique are from all over the globe.  An entirely glass store-front leads to minimalist but warm displays of clothing, jewelry, shoes, vintage pieces, bags, belts... even textiles, art and plants.  Silk dresses from Vena Cava hang on bold iron racks next to delicate glass necklace carefully displayed on low wood tables. Over-the-top crystal-embellished cuffs from Erickson Beamon are nestled in cubicles across the room from tiny hand-made baby booties.

A tightly edited collection of vintage shoes, bags and clothing rounds out what Maryam and her fiance refer to as "a space beyond trend [and] a timeless environment." With their extremely personal aesthetic at work here, they have definitely acheived that goal...we could have easily been in another era, in another city...or right here in New York in 2008.  With prices that range from $80 for a hand-blown glass ring to thousands for designer pieces, there is something for everyone to enjoy, appreciate or admire at Maryam Nassir Zadeh.  Visit the welcoming, lovely Maryam and her beautiful space at 123 Norfolk at Rivington or online at www.maryamnassirzadeh.com.

~ Alison

           

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