A few weeks ago, I bought a fabulous pair of Charles David shoes. They were the first pair I'd bought from the designer in quite some time, and was so excited by their current collection...modern silhouettes, amped-up glamour, high-fashion platforms, metallic finishes and more of my personal favorite details. Because I loved this current collection, I wanted to see what was coming up for Spring and ended up having the amazing opportunity to ask Charles
Malka (the "Charles" behind Charles David) some questions, and learn more about the company (and of course check out some amazing new styles!)...
To many women, Charles David has always been a symbol of attainable luxury, and with prices falling mostly in the $200-300 range, these beautifully made shoes are well-worth their pricetags. And with 28 stores across the country (and many styles available in department stores), the Moroccan-born and Paris-educated Malka has made them not only attainable, but readily available to women everywhere. When I asked Charles how he managed to keep his prices at that level, he explained how they have "been working with the same factories in Italy and Spain for over 20 years so our relationships are strong and reliable. We have [also] opened with some new factories in Brazil and China and with our credibility, we have been able to negotiate great prices to consistently provide our customers with high quality shoes at attainable prices."
Of course, beyond the great pricing are the gorgeous shoes! That's what we keep coming back for, right?! So I asked Charles about his inspirations and how he manages to have his brand stand out year after year. His answer? He said that first and foremost, women in general are always his inspiration...that when he sees a woman, he looks "first at the shoes, then the eyes and then the face" and that he really doesn't notice what other brands are doing, but rather relies on his formula of price, craft, and unique and sophisticated design to set himself apart from all the other shoe designers.
I think what I admire most about Charles David shoes is their ability to be more than one thing...they are often fancy and glamorous, but I know I can wear them with jeans, too. They are fashion-forward but never too trendy, and seeing as they were the first serious stilettos I ever bought as a college freshman, they obviously have a timelessness that makes me love them in my '30's. Charles mentioned that a lot of designers "have been pushing the envelope with complicated design and impossible silhouettes. I see a shift to less embellishment [and] not-so-shocking designs that are meant to last for more than a single season." He went on to say (and I competely agree with him!) that "with the current economy...luxury brands are going to have a difficult time. I think women are getting tired of keeping up with the "it" shoe and bag. They are becoming more concerned with excellent customer service and the longevity of their choices." As a stylist, this really hits home...anyone with money can buy the "it" items...it takes more thought to create true style...and this brand helps women do just that.
Ok, finally...onto the SHOES! Pictured are my favorites and Charles' favorites from the Spring collection. Exotic purple and yellow skins meet Caribbean blue and white leather, and platform stilettos debut alongside sexy-but-comfortable wedges. All are lovely, striking, perfectly on-trend (but never trendy!) and actually affordable. To find your favorite pair at a Charles David boutique in your area, call 310.659.7110 or visit Charles David online. Meanwhile, after I extend a special thanks to Charles Malka and Teresa Kanode at Charles David, I'm off to buy another pair...!
~ Alison