I tend to be skeptical when it comes to mascara. All these promises of longer, fuller lashes using xyz technology that add drama and mystery to your look that will be ready for the runway. After a while it all starts sounding like empty promises. That's why I tend to stay loyal with certain mascaras I find to be exceptional like Shu Uemura's Mascara Basic, and that's why it takes a lot for me to give new ones a shot.
Recently I was told about a new Sephora exclusive, Imju Fiberwig Paint-On False Lashes. I knew nothing about the brand (although I was more than a little intrigued by the "High-Tech Cosmetics from Japan" note on the package), and alarm bells always go off whenever mascaras promise to give the look of false eyelashes. That said, I was drawn in by the claims of smudge-proof wear paired with an easy removal with warm water. So I picked one up, brought it home and applied. I was pleasantly surprised with the results. My lashes looked longer and fuller, without the clumpy tarantula effect. It didn't necessarily look like I had false eyelashes on, but that's not really what I was looking for anyway. I tend to like my lashes to look more on the natural side, and the separation and definition from this mascara did the trick. There was not a smudge in sight after an entire day of brutal NYC summer heat and humidity, but the best and most surprising part was the removal. The mascara actually did just come off with warm water. There was no smearing and smudging or racooning of the eyes. I didn't have to scrub or rub or do anything that beauty experts warn you against doing that might pull and prematurely age the skin around your eyes. And for contact wearers or people with sensitive eyes, that means chunky bits of mascara won't be crumbling into your eyes when you wash it off. I was really glad I gave this mascara a chance, and you will be too!