Here at Stylewhipped, we are huge fans of the arts. Theater, music, dance...you name it, we'll go see it. And therefore we are always looking for ways to make our theater-going experience that much easier, smoother, better...so enter the newly launched CurtainCritic.com and enter smiling faces around Stylewhipped!
CurtainCritic.com is powered by our genius, plugged-in, cultured friends over at TheatreMAMA. TheatreMAMA is a global "living media" agency based in the heart of NYC that specializes in social media, brand embassadorship, and event marketing. I have personally co-hosted events for TheatreMAMA and highly recommend you visit their site (after taking a look at CurtainCritic, of course!). Speaking of which, back to that...basically, CurtainCritic is a new theater review aggregator, which means it takes all the major reviews for each Broadway and off-Broadway show, puts them in one place, and assigns them a rating from 1-100. Then all of those numbers are averaged to give a final score. (Those scores, by the way, are then color-coded for even more user-friendly appeal...depending on where they fall from 1-100, they will be assigned a Gold, Silver or Bronze icon.) And these scores aren't just overall, seemingly-easy-to-come-by scores...they are further broken down by categories including "Overall," "Cast," "Tech," "Music" (if it's a musical, of course), and "Book/Script."
CurtainCritic.com officially soft-launched on December 1st and is aimed at everyone from seasoned theater-goers to the once-a-year tourist. From our point-of-view, this is quite simply, the Zagat of Broadway. I have a feeling that this site is going to become very quickly indispensible to anyone and everyone who would ever go see a show! Imagine being able to (with just one click) see exactly what show is #1 based on an aggregate of ALL its reviews. Not just based on the cranky critic in your local paper or the overly-cerebral one in a major national publication. You can read all those actual reviews right on the site, too, if you'd like (in other words...well, you don't have to take CurtainCritic's word for it!). And this doesn't help just you when looking for a show to go see...this is a fantastic new way to find the perfect gift (Uncle Joe only likes musicals with a great book? No problem, CurtainCritic has them all sorted for you!) and the perfect way to sound like a great tour guide for friends visiting from out-of-town ("well, you know, 'Chicago' is still the #2 highest rated Broadway show...").
Yeah, we think so too.